Tuesday, October 15, 2013

TMFW 4 - Industrial Musicals

October 15 was the release date for a fascinating-looking book titled "Everything's Coming Up Profits: The Golden Age of Industrial Musicals."  The genre, which many people (including myself) had no idea existed, apparently had a fairly long and illustrious history through the 50s, 60s, and 70s.  Companies like GM, Ford, Exxon, and GE commissioned musicals and then had them performed for meetings of managers and salespeople - though back then, salesman was probably an appropriately gendered term.
The website for the book has some fun teaser photos (I would have done anything for a ticket to DuPont's "Lucite, You and '72," pictured above), and some even better songs.

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